Energy resources are not only a constant debate in the United States but also throughout the world. While some propose new, renewable sources of energy, many are loyal to the number one energy producer—coal. Framing research suggests that the way messages are packaged can influence an individual’s decision about the problem or issue at hand. This study focuses on three of the worlds’ major coal companies—Peabody Energy, Consol Energy, and Arch Coal, Inc. A content analysis was conducted of videos posted on each companies’ website to examine the types of frames these companies use and why when communicating with consumers.
